QUOTATION 49

ROBERT TOWNSEND ON KEEPING DECISIONS SIMPLE

Use this as a guide to making all decisions.

Robert Townsend (1920–98) was CEO of Avis Rent a Car and writer of the bestselling management book of the 1970s, Up the Organisation. He believed that work should be fun and if you weren’t enjoying it you should get out and do something you did enjoy.

There was very little management theory in what he wrote. What he had to say was based on his experience of turning Avis from a basket case into the second biggest player in the American car rental business.

There are only two types of decisions, those that are expensive to change and those that are not.

Robert Townsend

Not everyone is a good decision maker. Some spend an age collecting ...

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