The Little Book of Big Decision Models

SECTION 6

STRATEGIC AND MARKET DECISION MODELS

INTRODUCTION

There are two types of models in this Section: Models 44–47 deal with finding a gap in the market and different models of the life cycle of a product; Models 48–51 examine decisions that organisations may be faced with in terms of finding new markets or manufacturing sites or deciding which products to invest in and which to abandon or sell off. What unites these decisions is that they all have strategic implications for the organisation.

Detailed discussion of the value of strategic plans and the numerous ways in which they can be constructed is outside the scope of this book. However, when thinking about the models in this Section I think it would be useful if you were to consider ...