MODEL 50
MOORE’S HEADPIN MODEL (THE FIRST 11)
Use this when your aim is to achieve dominance in a specific market.
Geoffrey Moore’s Headpin Model offers guidance on how a business can grow and become a market leader by conquering one niche market at a time.
THE HEADPIN MODEL SUGGESTS THAT IN ORDER TO EXPAND ORGANISATIONS SHOULD:
Identify a niche market that they wish to be in. This may be one of their current markets.
Focus all effort on achieving market dominance in this market before moving on.
Seek out another niche market and repeat the process when market dominance has been achieved.
Use the market leadership achieved in one niche to gain entry to the next target market and influence its customers.
As the number of niche markets which ...
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