MODEL 40
HERZBERG’S MOTIVATION AND HYGIENE THEORY: CHOOSING THE RIGHT CARROTS
Use this to help you select the most appropriate methods of motivation.
Managers are responsible for motivating their staff. Demotivated staff are unproductive while a genuinely motivated workforce can achieve great things. You have to decide which motivational strategy to adopt.
Frederick Herzberg’s model is highly respected because it has time and time again been found to work in practice. He divided perceived motivating factors into two groups.
Motivating factors create satisfaction. Hygiene factors do not motivate staff but can produce dissatisfaction if they ...
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