KEY MESSAGES TO TAKE FROM THIS SECTION

  • Good business is built on good relationships and not on who the last person standing is.
  • Recognise that your relationship with both customers and suppliers is based on mutual need.
  • Don’t exploit either your customers or suppliers. Exploitation may yield a short-term benefit but in the long term it is destructive to good working relations.
  • Always aim for a win/win solution in any negotiation or dispute.
  • Treat negotiations with colleagues as you would with any external party.
  • Listen to your customers and front-line staff – they know what’s going on.
  • To improve communication within the organisation, keep organisational structures lean and simple, and avoid bureaucracy wherever possible.

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