QUESTION 14

HOW DO I PROJECT A PROFESSIONAL IMAGE?

Why it’s important: Substance should always be more important than image. But in today’s world people are often judged on their image alone (at least initially).

The advice here is specifically aimed at those who aspire to be a manager or who are junior managers.

In today’s business world it’s not sufficient to do your job if you want to be promoted. You also need to project the right professional image.

I’ve long thought that there are three types of managers:

Types of managers
  • Workers are not particularly bothered about advancement, because their true interests lie outside work. They want to do a good job and then ...

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