About the Authors
Louis C. Gerken founded San Francisco Bay Area-based Gerken Capital Associates (GCA) in 1989. GCA is an independent, alternative asset fund manager and advisor. Prior to forming GCA, Mr. Gerken was Managing Director and Group Head of Prudential Securities’ Technology Investment Banking Division, and earlier a General Partner with Prudential Securities’ Prutech Venture Capital Funds. As one of the largest U.S. venture capital funds, Prutech was responsible for completing over 50 IT and biotech sector early- and expansion-stage investments, and was one of the first VC funds to pioneer corporate partnering as a co-investment strategy. Prior, Mr. Gerken oversaw VC activities for Wells Fargo Bank, where he launched one of the very first U.S. fund of funds. Mr. Gerken is a father of one and resides in the Bay Area.
Wesley A. Whittaker has been writing professionally for more than 35 years. He has worked steadily as a ghostwriter and editor in the business and finance sector since penning the critically acclaimed John Wiley & Sons offering, Economic Warfare: Secrets of Wealth Creation in the Age of Welfare Politics, for Ziad Abdelnour in 2011. This is his third nonfiction book and second book for Wiley. He holds a BA in Management and Organizational Development from Spring Arbor University.
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