INTRODUCTION
My goal for The Little Book of Big PR is simple: to share the expertise that I have accumulated during my three-decade-plus career in public relations with you, my fellow entrepreneur, regardless of whether you’re a veteran business owner or a start-up. There is so much to share, and I wanted to give you as much as possible in order to help you use public relations as an effective, business-building tool.
The genesis of this book came out of the weekly public relations tips that I have been posting on social media over the past couple of years. The response to them from small business owners showed me there is a need for this kind of information. And, I am happy to say, my publisher agreed.
The seven chapters cover the key elements ...
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