INDEX
African-American Real Estate
Professionals of Washington, D.C., 49
Apple, 2
Ashen, David, 94–98
attachments, with pitches, 18–19
audience engagement, in presentations, 69
audiovisual (AV) equipment, 70
audit, in self-branding, 4–8
authenticity
in cause-related marketing, 80, 84
in networking, 58
AV (audiovisual) equipment, 70
Axelrod, Joan
on MarketWatch Radio network, 85–86
on using LinkedIn, 46
Benson, Tracy, 58
Blair, Tony, 77
Bloomberg, Michael, 78
The Boreland Group (TBG), 44, 77, 96
brand(s)
of C-level executives, 2
company, 4
personal, see self-branding
Branson, Sir Richard, 3
budget, PR, 87–88
business cards
gathering data from, 66
business pages (Facebook), 36–37
business plan, PR ...
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