ABOUT THE AUTHOR

SCOTT D. ANTHONY is Managing Director of Innosight Asia-Pacific. Based in Innosight’s Singapore office, he leads its Asian operations and venture-capital investing activities (Innosight Ventures) and launched Innosight’s business prototyping and piloting practice (Innosight Labs).

Scott’s previous books are Seeing What’s Next: Using the Theories of Innovation to Predict Industry Change; The Innovator’s Guide to Growth: Putting Disruptive Innovation to Work; and The Silver Lining: An Innovation Playbook for Uncertain Times. He has written articles for publications such as the Wall Street Journal, Harvard Business Review, Bloomberg BusinessWeek, Forbes, Sloan Management Review, Advertising Age, Marketing Management, and Chief Executive ...

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