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The Little Black Book of Innovation: How It Works, How to Do It by Scott Anthony

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WEEK 1

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DISCOVERING OPPORTUNITIES

While innovation can appear to be random, the best innovators follow a disciplined process to discover opportunities to do something different that has impact. The first week of innovation training focuses on this discovery process, drawing on experiences ranging from Innosight’s efforts to help an Indian conglomerate reframe the local refrigerator market to surprising lessons from Looney Tunes.

The best way to practice these techniques is to apply them to a real problem. You might already have an innovative idea you hope to implement. If not, consider a problem at work or at home that has been nagging you. This ...

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