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The Little Black Book of Innovation: How It Works, How to Do It by Scott Anthony

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CHAPTER 1

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THE INNOVATION IMPERATIVE

Innovation—something different that has impact—is both more important and more accessible than ever before.

Innovation. The very word exudes optimism. Innovation gives us new ways to communicate with friends and family. It helps us live happier, healthier lives. But what does the word mean, and how much does it really matter? This chapter provides a simple definition of innovation, describes different types of innovation, explains why innovation is the most pressing challenge of our time, and details why innovation is more accessible than many realize.

Innovation Defined

Over the past few years, I have written ...

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