O'Reilly logo

The Little Black Book of Innovation: How It Works, How to Do It by Scott Anthony

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

APPENDIX

image

BEYOND THE INNOVATION MASTERS

Clearly, the twelve innovation masters mentioned in chapter 2 don’t have a monopoly on interesting ideas. Some books you are likely to find most helpful include the following:

  • Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions (New York: Harper, 2008) (a very accessible entry point into behavioral psychology)
  • Amar Bhidé, The Origin and Evolution of New Businesses (New York: Oxford University Press, 2000) (lots of information about the reality of starting businesses up)
  • Robert Burgelman, Strategy Is Destiny: How Strategy-Making Shapes a Company’s Future (New York: Free Press, 2002) ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required