Clearly, the twelve innovation masters mentioned in chapter 2 don’t have a monopoly on interesting ideas. Some books you are likely to find most helpful include the following:
- Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions (New York: Harper, 2008) (a very accessible entry point into behavioral psychology)
- Amar Bhidé, The Origin and Evolution of New Businesses (New York: Oxford University Press, 2000) (lots of information about the reality of starting businesses up)
- Robert Burgelman, Strategy Is Destiny: How Strategy-Making Shapes a Company’s Future (New York: Free Press, 2002) ...