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The Little Black Book for Managers: How to Maximize Your Key Management Moments of Power by Kevin Money, Rafael Gomez, John Cross

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4

Your Messages

4.1 Create sticky headline messages

In many parts of Africa, educating the general public about AIDS and its prevention involves groups of travelling actors performing an attention-grabbing play which vividly demonstrates the dangers of unprotected sex. Pure theatre. They don't use historical facts and figures, but instead tell a story about a teenager just like those in the audience, and the consequences that they face after making the wrong choices. Delivering a message without MS PowerPoint, whiteboards or overhead projectors. Imagine that!

I suspect that a lot of your people will have difficulty remembering your team's vision, mission, strategy and objectives. Why? Because they are expressed and articulated in unemotional ...

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