74.2. VIRAL LIST BUILDER
A more recent twist on this idea is to maintain control of the distribution, but let other people keep 100 percent of the sales price sent directly to their PayPal account.
Since you're selling an e-book (or other digitally delivered product), this method allows you to quickly build a sizable customer list with virtually no cost. Here's how it works:
People purchase your product.
After the purchase, they fill out a simple registration form that adds them to your list and gives them access to the download page (this can be automated).
On the download page, they are invited to tell others about your product, for which they will receive 100 percent of the sale price sent directly to their PayPal account.
They copy a special link you provide and send it to their list.
When people on their list purchase, the money is sent directly to the referring party's own PayPal account.
The new customer is automatically redirected to the registration form on your site, and you start again at step 2.
This works well for two reasons. First, you are giving people strong incentive—immediate financial gain (all the money)—to promote your product.
Second, you have removed all the difficult technical obstacles: They aren't required to set up a web site or paymentsystem, and they don't even need to register as an affiliate—they merely copy a web link and send it to their list.
Adding a "tell a friend" script on the customer thank-you page can magnify the power of this method if your ...
