The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs

73.1. VIDEO EDITING SOFTWARE

Once you have a video, you can optionally dress it up by adding background music, transitions, text overlays, and so on. Windows and Mac both come with free software (Windows Movie Maker and iMovie, respectively) for doing this. Or you can get a commercial application:

http://ulead.com/vs/runme.htm

http://www.adobe.com/products/premiereel/

http://www.sonycreativesoftware.com/products/vegasfamily.asp

Using movie software, you can also integrate animation sequences in your video (see "3D Rendering and Animation Software" under "Graphics").