71.2. SURVEY SOFTWARE

If you'd rather have full control and exclusive access to your data, you can install one of these survey software applications on your server:

http://www.willmaster.com/master/survey/

http://www.chumpsoft.com/

http://sourceforge.net/projects/phpesp/

http://www.beachtech.com/

The Beach Tech software is unique in that it produces surveys you can send in an e-mail. The respondents simply send an e-mail back, and the results are tabulated by the software. It would be interesting to see how many more (or less!) people would actually respond to the survey if they could do it without leaving their e-mail address.

For advanced training on how to use surveys in your marketing research, I highly recommend Glenn Livingston's course, offered at the following web site:

http://www.howtodoubleyourbusiness.com/

Livingston has repeatedly demonstrated the ability to enter new markets with virtually no risk with these market research methods.

If you're already in a market, these methods will help you find out what your customers really want and potentially double your business with that new knowledge.

Livingston puts it like this:

I'm talking about doing a thorough and complete A to Z research project that covers every aspect of the market and provides you with a detailed list of exactly what your market is looking for, what they'll be most likely to pay for, exactly how much it should cost you to generate a sale (down to the penny!), and how to break your market into smaller ...

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