Chapter 62. Research

The amount of information available on the Internet is a double-edged sword—it's an astonishing amount of information, to be sure, but it's easy to become overwhelmed when trying to analyze it and pull out any worthwhile conclusions.

Thankfully, a number of sites will happily grind through all the data for us. Using these tools, you can see what your competition is up to, find new niches (or more finely define your current ones), analyze key word relevance, spot consumer trends, and more.

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