The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs

1.8. NEWPAPER ADVERTISING

For discount newspaper advertising (specializing in remnant space in newspapers), try this site:

http://www.mss-standby.com/

Newspaper classified advertising networks allow you to place your classified ad in several newspapers with a single ad-insertion order. For instance, one of the current offers is to place your 20-word classified ad in 20 news-papers with a total circulation of 1 million people for $180.

Another offer is for a total circulation of 14 million people for $1,400, which represents a cost per thousand (CPM) of just 10 cents! (For comparison, you'll usually pay a CPM of anywhere from $2.00 to $20.00 or more for banner or e-mail advertising.)

Now, these are classified ads we're talking about, so that CPM comparison isn't exactly apples to apples ... but even if only 1 in 10,000 people looks at your classified ad, you're still talking about a low CPM cost of $1.00.

Another consideration is the kind of papers being advertised in. Many of these are small-town weekly newspapers and PennySaver or Thrifty Nickel types of papers, so they have a longer usable life than a daily newspaper.

The real value in these services is that you place only one order to get your advertisement in as many as 700 different publications—a huge time saver!

http://www.nationwideadvertising.com/

http://www.budget-ads.com/

This company offers to place your advertisement in USA Today at a discounted rate:

http://www.wolfenterprises.net/usatoday.html

1.8.1. Radio Advertising ...