The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs

Foreword

These days, business recommendations are often given out thoughtlessly, like candies to patients in a waiting room.

If you ask someone to endorse your book or to recommend your product, often such requests are considered with self-serving interests in mind:

"If I endorse that book my profile will go up with the sales of the book."

"If I recommend this product I'll earn a commission."

The one thing that generally isn't considered is the impact such a recommendation will have on the recipient.

If the people making these recommendations truly understood, they wouldn't give them out so lightly.

A single recommendation from a perceived authority figure can send the arc of someone's life heading off into a totally different direction. Shouldn't those wielding this power do so with a bit of responsibility?

Heck, when thought of like this, calling such responsibility a "sacred trust" isn't too far of a stretch.

I've known Paul Galloway for many years now, and not only has he proven himself to be a formidably adept business expert, but also a supremely trustworthy one. He has a rare combination of technical and marketing knowledge that makes him uniquely qualified to write this book.

But still... when I heard about this book I had an immediate reaction of skepticism.

I remember a similar book being offered in recent memory that was nothing but a self-serving collection of commissioned recommendations for shoddy services. Heck, many such "books" exist—especially in the online business ...