24.13. eBAY CLASSIFIED ADS

For several eBay categories, you can even advertise with a fixed-price 30-day classified advertisement for just $9.95 (as of this writing).

As per traditional direct response, a business should not attempt to sell something directly from the classified ad. Instead, the advertisement is used to generate leads (offer a free report, a 10-point checklist, etc.), which you can then follow up and sell to later.

According to eBay (as of July 2008), the categories and subcategories for which classified advertisements can be placed are as follows:

Web Sites and Businesses for Sale

Banner Ads, E-mail, Online * Radio, Television Text Links * Other Advertising Inventory * Home-based Businesses * Dating * Jewelry * Pet Supplies * Travel * Other * Entertainment * Hosting * Portals, Search * Other Internet Businesses * Manufacturing * Marketing * Patents, Trademarks * Retail, General Stores * Service Businesses * Vending, Coin-op * Wholesale Trade and Distribution * Other

Trade Show Booths

Banner Systems, Signage * Pop-up and Booth Displays Tabletop and Portable Displays * Literature Stands and Racks * Trade Show Counters and Tables * Tradeshow Booth Lighting * Travel and Carry Cases * Other Display Accessories * Other Trade Show Display

Prefabricated Buildings

Travel

Cruises * Lodging * Vacation Packages * Other Travel

Specialty Services

Everything Else

Advertising Opportunities * eBay User Tools * Funeral and Cemetery * Caskets * Cemetery Plots * Information Products * Memberships ...

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