The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs

1.5. E-MAIL ADVERTISING

Despite the ever-increasing volume of spam consumers must deal with, e-mail advertising can still be highly effective.

Remember, the proper function of advertising is to get people to "raise their hand" (i.e., demonstrate their interest in your product). Don't try to sell something in an e-mail to a list not already acquainted with you—your offer should be for a free report, a sample, or something similar.

These companies allow you to place advertisements in existing e-mail publications or send out solo e-mails to various e-mail lists. Note that all of these lists will have been built using accepted opt-in methods.

http://www.optininc.com/

http://www.edithroman.com/

http://www.postmasternetwork.net/

http://www.yesmail.com/

http://www.ientry.com/page/ad/

http://www.ezines-r-us.com/targeted-solo-ads/

http://www.demc.com/

http://www.directoryofezines.com/

http://www.ezinead.net/

http://ezineadvertising.com/

http://www.list-city.com/advertise.shtml

http://www.ideamarketers.com/publish/psearch.cfm

http://www.topezineads.com/

http://www.list-city.com/advertise.shtml

http://www.ezinead.net/