Chapter 1
Information: How to get your message across and gain credibility
- What meaningful information means today and how to inform your public effectively
- The most dangerous mistakes and traps you are likely to encounter when providing information
- How information is gathered and shared
- What millennials perceive as best-practice information and how they gather it compared with generation X and baby boomers.
‘I’m sorry, I don’t know. I’m from another department.’ Do you remember the movie Around the World in 80 Days? Phileas Fogg (David Niven) stands in his hot air balloon over a farmer’s field and asks the Spanish peasant where they ...
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