The Like Economy: How Businesses Make Money with Facebook, Second Edition

Acknowledgments

This book is not the work of one person. No good book is. The best business books stand on the shoulders of giants and require the contributions of many people and the backing of lots of good data. I’ve done everything I could to ensure it would be a good and highly useful book. While trying to avoid thanking every person I’ve ever met or bought coffee from, I do feel I should acknowledge those who had a part in shaping me and this book.

This book is not only about my businesses, my clients, or my students, but rests on the work of many companies, clients, agencies, and third-party analytics services:

• Some of the insights about how people use Facebook pages come from PageLever, which at the time of my writing had data on a broad ...