The Like Economy: How Businesses Make Money with Facebook, Second Edition

Index

Numbers

+1 button (Google), 10

1% rule, 79-80

80-20 thinking, 88

A

acceptable cost per click, determining, 77-78

accountability (analytics), 234, 236-238

acquiring fans

ad settings for affordable fan acquisition, 183

advertising to attract fans, 175-176

buying fans, 177

contest and giveaway trap, 176-177

Acxiom, 150

ad burnout, 154

ad copy tests, 100-101

ad image tests, 101

ad systems, learning while determining viability, 74-75

ad targeting, 145-146

broad categories, 149

with email, 149-150

Google versus Facebook ad targeting, 146-147

interest targeting, 147-149

narrowing targets, 148-149

partner categories, 150

size of targets, 149

administrators for pages/Groups, 130-131

ads. See also Facebook advertising

ad burnout, 154, 166-167

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