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The Like Economy: How Businesses Make Money with Facebook, Second Edition by Brian Carter

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11. Talking Till You’re Blue in the Face: How to Get More Likes and Comments

How do you reach your fans with your marketing messages?

This is one of the most important chapters in this book. It’s hard to say one is more important than another because I’ve outlined a complete Facebook marketing system in these pages, so each part is necessary. But when I look at what businesses on Facebook are doing poorly and where they can improve most, how they post to their fans is near the top of the list.

This book’s Facebook marketing system is a way for you to affordably get lots of fans who are likely to buy from you at some point; it then shows you how to get those people to buy. The second part of the process is the most neglected by companies. Many ...

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