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The Like Economy: How Businesses Make Money with Facebook, Second Edition by Brian Carter

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5. How Not to Fall on Your Face: Eight Mistakes That Block Facebook Profitability

Some businesses make immediate profits with Facebook. Others don’t and blame Facebook. Some business owners assume lack of immediate profits means Facebook will never work for them. It’s important to have realistic expectations and look at Facebook marketing as a step-by-step process. Depending on the Facebook strategy you choose, you may be obtaining and engaging fans for a few months before you see profits. And if your revenue comes from e-commerce, you’ll have to get Facebook users to go to your website or e-commerce tab before they’ll be able to buy.

I’ve found eight common problems—fundamental mistakes both on Facebook and corporate websites—that block companies ...

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