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The Like Economy: How Businesses Make Money with Facebook, Second Edition by Brian Carter

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4. FaceBucks: Five Ways Businesses Achieve Profits with Facebook

Many businesses start working on Facebook without a clear strategy. What is your biggest goal with Facebook marketing? How does it fit into your other marketing efforts? After you get fans, what will you do with them? If revenue is your goal, have you planned out all the steps to reach that goal?

In this chapter, I discuss five ways you can use Facebook to get revenue for your business. Each of these strategic models is a sequence. They all use Facebook advertising. Some of the models use fans; some don’t. One method involves an email list. Note that none of these include contests or freebies—many companies try contests, but few are satisfied with the results. And some companies ...

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