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The Like Economy: How Businesses Make Money with Facebook, Second Edition by Brian Carter

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2. You Can’t Tell a Facebook by its Cover: The Case for Facebook Marketing

At the end of 2012, I surveyed about 10 other people, who like me, help companies with their Facebook marketing and advertising. I asked them whether in 2013 their clients were planning on advertising more, the same amount, or less than in 2012. They all said “more” or “substantially more.” Combine that with a study in which 50% of consumers said that companies’ Facebook pages were more useful than their websites,1 and Facebook looks indispensable.

1. 50% of Consumers Value a Brand’s Facebook Page More Than Its Website. Samantha Murphy, Mashable, Sep 24, 2012. http://mashable.com/2012/09/24/facebook-brand-page-value/

Yet there are still lots of myths about Facebook, Facebook ...

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