The Like Economy: How Businesses Make Money with Facebook, Second Edition

Introduction

It’s a pleasure to be asked to write a second edition of this book. People thought I was crazy to write three books within a year: The Like Economy, Facebook Marketing (3^rd Edition), and LinkedIn For Business. I am crazy, but that’s unrelated. The Like Economy has been the favorite son for two reasons: first, it teaches a Facebook marketing system that I assembled but included the success of many others; and second, it’s such a unique kind of marketing. Businesses get results with The Like Economy. I taught my FanReach Facebook Marketing course before writing the first edition of this book, and some of those students achieved profits with it. The things they did right became part of The Like Economy system. Since the book was first ...