Contents at a Glance
1 The Like Effect: The Power of Positive Marketing
2 You Can’t Tell a Facebook by Its Cover: The Case for Facebook Marketing
3 FaceFirst: How Facebook Fits Into Your Business and Other Marketing Efforts
4 FaceBucks: Five Ways Businesses Achieve Profits with Facebook
5 How Not to Fall on Your Face: Six Mistakes That Block Profitability
6 Facing the Facts: How to Continuously Get Better Results with the Five Steps of Optimization
7 Selling the Dream: Going Beyond Benefits to Arouse Your Fans’ Desire for What You Offer
8 Putting Your Best Face Forward: Setting Up Your Facebook Page to Get More Fans and Sales
9 The Face of Advertising: How to Capitalize on the Most Powerful Marketing Tool
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