Footnotes
Chapter 1
1. http://www.chompon.com/chompon_social_action_value.pdf
2. http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands/?view=socialstudies
3. http://www.allfacebook.com/infographic-why-we-follow-brands-on-facebook-2011-07
4. The number that’s widely quoted is 3,000 marketing messages per day. It’s often attributed to SymphonyIRI, but that number is not on their public website. It seems believable that the real number could be from a few hundred to several thousand, depending on how much time you spend surfing advertising-laden websites, how many hours you watch TV, how many subway train ads you see, and so on.
5. http://www.ebri.org/pdf/notespdf/EBRI_Notes_12-Dec10.Tenure-CEHCS.pdf
6. http://blogs.wsj.com/economics/2010/08/31/amid-downturn-divorce-and-infidelity-decrease/?mod=e2tw ...
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