20. Not Saying It, but Doing It
We cannot finish this part of the book without emphasizing something essential regarding the deployment of a model of values and a culture: saying it is not enough, it needs to be done.
What is preached must be done in the nearest way to how it is preached. Because nobody is perfect but the best are simply those that strive to be perfect. Those who, above all, believe what they say, and then do what they say.
Unfortunately, business history is full of cases of what we could call “window dressing culture”. Companies that show wonderful declarations of principles, without showing respect for them. And their top executives, the most notorious.
Today, many companies pay tribute in their words to most of Andersen culture ...
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