16. The Value Proposal to the Partners
The first value proposal demanding a response from the Culture’s basic principles in any company is the one to be made to the partners, to its owners or shareholders.
If the partners do not perceive the value proposal as attractive, as neatly superior to any other alternative, they will leave the company. And the company will not attract new partners. It happens so both for purely capitalist partners and for partners than on their turn perform their professional work in the company. Whether in a service partnership company, as Andersen, or in any other capitalist company, the first thing is for the value proposal to be as attractive as possible to present or future partners.
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