15. Translating the Principles Into Value Proposals

Principles are all right, but they require specific and practical tools, applied every day, to come to fruition. Definitely, each idea must connect with a specific way to do things and the principles must be translated into specific value proposals, made by the company to his partners, employees and clients, and to society at large. All this makes up the management model. The management model is the building raised on the foundations laid by the values model.

The pieces of such a management model can be set in groups around the four objectives that the value proposal of any company must pursue:

  1. The value proposal to the partners
  2. The value proposal to the employees
  3. The value proposal to the ...

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