CHAPTER 2

Don’t Just Do Lean; Be Lean

Using Lean to turn your company around has a very simple focus. You want to improve all your processes so that you vastly improve the way value is added in your company. Doing so will increase both your market share and your enterprise value. This can occur only if you understand that Lean has to be your strategy—the foundational core of everything you do—if you are to be successful. Lean is not a “manufacturing thing.” Lean is a strategic approach that covers everything you do. And so you can’t delegate the change or try to manage it. You have to lead it in a visible, hands-on way. Most important, you have to understand that the main thing you are trying to transform is your people. They are the only asset ...

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