Contents
Introduction: Why Products Fail and How Lean Changes the Game
Chapter 1 Achieving Product-Market Fit with the Lean Product Process
The Product-Market Fit Pyramid
Chapter 2 Problem Space versus Solution Space
Outside-In Product Development
Should You Listen to Customers?
Using the Solution Space to Discover the Problem Space
PART II The Lean Product Process
Chapter 3 Determine Your Target Customer (Step 1)
How to Segment Your Target Market
Technology Adoption Life Cycle
Chapter 4 Identify Underserved Customer Needs (Step 2)
A Customer Need by Any Other Name
Customer Needs Example: TurboTax
The Importance versus Satisfaction Framework
Chapter 5 Define Your Value Proposition (Step 3)
Value Propositions for Search Engines
Building Your Product Value Proposition
Skating to Where the Puck Will Be
Predicting the Future with Value Propositions
Chapter 6 Specify Your Minimum Viable Product (MVP) Feature Set (Step 4)
User Stories: Features with Benefits
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