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The Lean Entrepreneur

Book Description

Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur

The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently.

The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to:

  • Apply actionable tips and tricks from successful lean entrepreneurs with proven track records
  • Leverage the Innovation Spectrum to disrupt markets and create altogether new markets
  • Use minimum viable products to drive strategy and conduct efficient market testing
  • Quickly develop cross-functional innovation teams to overcome typical startup roadblocks

The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

Table of Contents

  1. SPECIAL THANKS
  2. FOREWORD
  3. INTRODUCTION
    1. WHAT IS <i xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" xmlns:m="http://www.w3.org/1998/Math/MathML" xmlns:svg="http://www.w3.org/2000/svg">THE LEAN ENTREPRENEUR?</i>
    2. WHY READ (BE) <i xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" xmlns:m="http://www.w3.org/1998/Math/MathML" xmlns:svg="http://www.w3.org/2000/svg">THE LEAN ENTREPRENEUR?</i>
    3. WHO IS THE LEAN ENTREPRENEUR?
    4. HOW TO USE THE LEAN ENTREPRENEUR
    5. NOTE
  4. 1 STARTUP REVOLUTION
    1. BYTES EATING THE WORLD
    2. CONNECTIVITY
    3. THE VALUE-CREATION ECONOMY
    4. CUE THE LEAN STARTUP
    5. MEET THE LEAN ENTREPRENEUR
    6. LEAN STARTUP AND DISRUPTION
    7. NOTES
  5. 2 LEAN INTO CHANGE
    1. VISION
    2. ENTERPRISE NOTE
    3. VALUES
    4. CULTURE
    5. DATA
    6. EXPERIMENTATION
    7. CUSTOMER FOCUS
    8. ORGANIZATIONAL STRUCTURES
    9. THE TEAM
    10. BIG, OLD, AND . . . LEAN?
    11. OVER THE HORIZON: A FRAMEWORK
    12. WORK TO DO
    13. NOTES
  6. 3 ALL THE FISH IN THE SEA
    1. BUSINESS MODELS
    2. KNOW YOUR AUDIENCE: WHY SEGMENTATION MATTERS
    3. MARKET SEGMENT
    4. PERSONAS: CREATE A REAL CUSTOMER
    5. CHOOSING A MARKET SEGMENT
    6. WORK TO DO
    7. NOTES
  7. 4 WADING IN THE VALUE STREAM
    1. ARTICULATING THE VALUE STREAM
    2. ABOUT VALUE STREAMS
    3. VALUE STREAM DISCOVERY
    4. WORK TO DO
    5. NOTES
  8. 5 CORE LEAN ENTREPRENEUR
    1. THE 3 ES: EMPATHY, EXPERIMENTS, EVIDENCE
    2. EMPATHY
    3. EXPERIMENTS
    4. EVIDENCE
    5. WORK TO DO
    6. NOTES
  9. 6 THE LEAN JOURNEY
    1. FROM HERE TO ETERNITY: GROWTH PHASES
    2. PHASE 1: IDEA PHASE: THIS IS GONNA BE BIG!
    3. PHASE 2: MVP FOR A FEW: I’VE PROVEN THAT A FEW PEOPLE CARE!
    4. PHASE 3: A FUNNEL OF MANY: I’VE PROVEN THAT A LOT OF SIMILAR PEOPLE CARE, AND SOME ARE GAGA!
    5. PHASE 4: MULTIPLE FUNNELS: HOLY WOW, WE’RE GROWING LIKE CRAZY WITH A BUNCH OF DIFFERENT GROUPS OF PEOPLE!
    6. PHASE 5: SCALING A PROFITABLE BUSINESS MODEL: SHAMPOO, RINSE, REPEAT
    7. FINALLY, ENTERPRISE: LARGE AND SUCCESSFUL; SLOW AND BUREAUCRATIC
    8. NOTES
  10. 7 THE FINAL WORD
    1. WORK TO DO
  11. APPENDIX: CASE STUDIES
  12. ACKNOWLEDGMENTS
  13. ACKNOWLEDGMENTS (1ST EDITION)
  14. ABOUT THE AUTHORS
  15. INDEX
  16. EULA