The Infamous Landing Page
The landing page2 test is probably the most familiar to people. The basic premise is that you put up a basic one-page website comprised of your messaging and a call to action, drive traffic to the page, and measure clicks on the call to action.
Landing Page smoke tests are at the same time the most abused and underutilized of tests. Most abused because the interpretation of the results is highly subject to experimental bias: Entrepreneurs see what they want to see. The Landing Page test has three variables in play:
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