Contents
Which Is to Say, Disruption Hurts
Lean Startup, Please Meet the Lean Entrepreneur
Chapter 2: Vision, Values, and Culture
Lean into It: The Lean Startup Culture
Chapter 3: All the Fish in the Sea
Know Your Audience: Why Segmentation Matters
Personas: Create a Fake Customer
Chapter 4: Wading in the Value Stream
Listen to Your Customers—or Not
Chapter 6: Viability Experiments
Chapter 7: Data’s Double-Edged Sword
Chapter 8: The Valley of Death
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