4.2. Using Your Time

How you use time signals your priorities. What you do and how you do it tells everyone around you what's important and what's not important to you.

Think about what you did at 2 p.m. yesterday. Did it help you communicate what you wanted to communicate? Look at your calendar for the last 30 days. Did it communicate the values and priorities that you want to communicate to your people?

Ben G., the president of a health care insurance company, spent a lot of time telling his people how important the customers were to the future of the company. Although he preached customer service and responsiveness, his employees didn't think he was serious. When asked to review what he had done during the past 30 days, he was shocked.

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