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The Leadership Solution by Jim Shaffer

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20.2. Step 2

Assessing the current function should also be as rigorous as it would be for other parts of your business. An assessment should tell you four kinds of information:

  • The nature of work performed by the function

  • How much it costs to perform the work

  • How important and effective the work is

  • The current function's capabilities; what they are good at and not good at

In the following pages, I'm going to introduce you to four analytical tools that could help you assess your communication function. Blended with the value-to-cost assessment discussed in Chapter 11, these tools, properly employed, could help you conduct a rigorous analysis that will produce useful decision-making data.

Activity Analysis

An activity analysis identifies what work ...

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