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The Leadership Solution by Jim Shaffer

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Chapter 8. Say and Do – A Sailing Metaphor

There's nothing more agonizing than a boat and a crew without a system—an order of events, a team plan, and clear communication.[]

—Bill Allen

[] SAIL Magazine, July 1999.

Managing communication to connect the dots is a lot like working with a sailboat. Sailing requires a strong grounding in some essential principles in order to steer effectively through the decision moments that make for success or failure.

When sailing, the skipper must negotiate external forces beyond his control, namely water and wind. When managing communication, the business leader must negotiate external forces beyond her control, namely competitors, customers, material shortages, foreign currencies, and government regulation. ...

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