5.4. Resource Allocation
Show me the money!
You can tell someone all day long that you support his or her line of business. But withholding funds needed to make that business grow communicates an entirely different story. (If you withhold needed money because there is no money available to allocate, you should communicate this to your people or they'll end up hearing a different message—that you don't support their business.)
The chairman of a railroad client was simultaneously communicating to employees that safety was paramount and that the company needed to cut costs dramatically in order to compete more effectively with the trucking industry. But when an employee in the railroad yard saw cutbacks that affected safety, he was confused. "Hey, ...
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