11.3. Performance Barrier Assessment
The performance barrier assessment identifies communication flaws that are hindering a company from achieving specific performance targets. Performance targets might include improving speed to market, building brand identity, or becoming a low-cost producer. The assessment helps uncover where communication mismanagement— or a flaw in the system—is contributing to poor performance in an area where the company must do well to compete.
Figure 11-2. Results of a performance barrier assessment.
Figure 11-2 lists the results of a survey by a consumer products company that wanted to uncover communication barriers ...
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