12.2. Part Three: Lessons Learned
To reach the highest levels of performance, communication must be managed as a system. The system includes both the sources of information and content. Sources and content must work in harmony.
When the business environment changes, the communication system needs to be adjusted. It needs to be realigned with the larger environment.
Managing the system begins with the story we want everyone in the organization to understand. Then we tell that story through what we say and what we do, through our leadership's actions, through what systems tell people to do, and through our formal communication channels.
The story begins with leaders. Leaders need to be selected, developed, and held accountable for connecting the ...
Get The Leadership Solution now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
