1.1. Part One: Lessons Learned
Communication problems are rampant in companies today. They create confusion and uninformed people. They erode a company's ability to compete.
It doesn't have to be that way. Many business leaders have discovered that the better they manage communication, the better they perform.
The payoff has come in hard, cold performance improvements in growth, earnings, quality, service, costs, and speed.
Managing communication to improve performance requires connecting the dots. It means managing communication to link people and what they do to the organization's business strategy and vision. It means making sure people understand how they can contribute, that they can contribute, that they have the information they need when ...
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