19.2. Manage Communication for Value
If assuming strategic and operational relevance represents a change in the kind of work that's performed, managing employee communication for value represents the return on the investment made in that work.
Business leaders should ask themselves: If the employee communication function ceased operation tomorrow, would the business suffer as a result? That is, if you're a publicly traded company, would the stock price shudder? Would earnings decline? Would customer satisfaction trend downward? Would costs ease upward? Would the new product development and commercialization process become more protracted? Would there be any measurable impact on the business?
Few communication professionals I know believe that ...
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