Chapter 7. Linking People to Strategy

You need to communicate to get information. You need to communicate to get cooperation. You need to communicate to let others know what you're doing. You need to communicate to get feedback. You need to communicate because few people live in isolation. You need to communicate because human beings are social creatures.

—Edward de Bono, author, scholar

Imagine you've been invited to your neighbor's house on a Saturday night to play a team-oriented board game with several other neighbors. The game is new to you. Logically, you want to know a few things before you begin, like the game's objectives and the best tactics to deploy to win. You want to know what you need to do to help your team, what knowledge or ...

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