Never doubt the capacity of the people you lead to accomplish whatever you dream for them.
—Ben Zander, conductor, Boston Philharmonic Orchestra
Companies that connect the dots know that the secret lies in managing the communication bombardment. That means they first have to understand the sources of the bombardment where all those cues, signals, signs, messages, and data come from. That way, they will know what to manage. They know there are three primary sources:
Formal communication media
In this and the next two chapters, we'll look at each of the three communication sources shown in Figure 4-1 and discuss the impact